Masters Degree in Marketing
As various products continue to be produced on an almost regular basis, a concern that most manufacturers would always want to address is how to market these products in a most effective way. That is why in 1998 alone, approximately 485,000 job positions in public relations, marketing, and advertising were generated. (1)
If you happen to have an undergraduate course in marketing or any related field, there is a good chance that you can get to land a good job in the manufacturing industry. However, you should not limit yourself to simply completing a college course. This is because there are a growing number of employers who prefer applicants to have a masters degree in marketing aside from the standard baccalaureate degree. This is particularly true in extremely technical sectors like computer manufacturing. If you have plans of one day entering this particular industry, you may need to entertain the idea of earning a marketing masters degree.
Actually, taking up a masters degree in marketing is one effective way for you to be updated on the latest trends in the market, regardless of whatever sector you are working in. Apart from being continuously informed on market trends, however, having a marketing masters degree will most likely place you in a greater position to experience job promotion more quickly. (2)
In terms of employment, you should find most graduate schools that offer masters degree in marketing courses to have internship programs where you can find temporary on the job training in various government and private firms, notably those that deal with market research. This is where you can put what you learned in graduate school to good use.
Apart from doing market research, you can also gain possible employment as a research instructor or professor in many community colleges if you hold a masters degree in marketing. (3) A marketing masters degree, however, is only a minimum requirement when you apply as a college instructor. This is because most American universities will usually require you to possess a Ph.D, and not just a masters degree so you can be given a teaching assignment with marketing as your field of specialization. (3) Nevertheless, having a masters degree in marketing ought to be a generally good starting point if you intend to pursue a career in the academe.
Literary Citations & Article References:
1) http://www.umsl.edu/services/govdocs/ooh20002001/73.htm